The Tipping Point: How Little Things Can Make a Big Difference 引爆趨勢

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Uncoverthecaptivatingsciencebehindviraltrendsinbusiness,marketing,andhumanbehaviorinthebreakthroughdebut--namedoneofthebestbooksofthedecadebyTheA.V.ClubandTheGuardian--byMalcolmGladwell,thebestsellingauthorofTheBomberMafia.Thetippingpointisthatmagicmomentwhenanidea,trend,orsocialbehaviorcrossesathreshold,tips,andspreadslikewildfire.Justasasinglesickpersoncanstartanepidemicoftheflu,sotoocanasmallbutpreciselytargetedpushcauseafashiontrend,thepopularityofanewproduct,oradropinthecrimerate.Thiswidelyacclaimedbestseller,inwhichMalcolmGladwellexploresandbrilliantlyilluminatesthetippingpointphenomenon,isalreadychangingthewaypeoplethroughouttheworldthinkaboutsellingproductsanddisseminatingideas.“Awonderfulpage-turneraboutafascinatingideathatshouldaffectthewayeverythinkingpersonlooksattheworld.“--MichaelLewis


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